Overview
RealtyBackOffice is cloud-based back office software designed for real estate brokerages, focusing on transaction management, commission processing, and back office operations. Brokurz is a comprehensive all-in-one brokerage platform that includes back office functions plus CRM, lead management, agent management, marketing, and AI automation.
This comparison helps brokers understand which solution fits their needs based on scope, features, pricing, and total cost of ownership. Whether you're starting a new brokerage or evaluating brokerage software options, understanding the differences between point solutions and all-in-one platforms is crucial for making the right decision.
Many brokers find themselves needing multiple tools beyond just back office software. If you're considering white-label brokerage solutions or want to understand the total startup costs of running a brokerage, this comparison will help you see the full picture.
Platform Scope
RealtyBackOffice
RealtyBackOffice focuses on back office operations including transaction management, commission processing, agent onboarding, and billing. It's designed as a cloud-based solution accessible from any device.
Brokurz
Brokurz is an all-in-one platform that includes back office functions plus CRM, lead management, agent management, marketing tools, analytics, and AI automation. It's designed as a complete operating system for brokerages.
Feature Comparison
| Feature | RealtyBackOffice | Brokurz |
|---|---|---|
| Back Office Operations | ✅ Yes | ✅ Yes |
| Transaction Management | ✅ Yes | ✅ Yes |
| Commission Processing | ✅ Yes | ✅ Yes |
| Agent Onboarding | ✅ Yes | ✅ Yes |
| CRM & Lead Management | ❌ No | ✅ Yes |
| Marketing Tools | ❌ No | ✅ Yes |
| AI Automation | ❌ No | ✅ Yes |
| Analytics & Reporting | Limited | ✅ Comprehensive |
| White-Label Branding | Limited | ✅ 100% White-Label |
Pricing Comparison
RealtyBackOffice
- •Per-brokerage pricing model
- •Base subscription fees
- •Additional costs for advanced features
Note: RealtyBackOffice handles back office only. You'll need separate CRM and marketing tools, adding $300-$900/month in additional costs.
Brokurz Platform
- All-in-one platform pricing
- No per-user or per-agent fees
- All features included
- Predictable costs regardless of team size
When you factor in the need for additional CRM, marketing, and lead management tools that RealtyBackOffice doesn't provide, an all-in-one platform like Brokurz often provides significantly better value and eliminates integration complexity. For more insights on brokerage startup costs and reducing operating costs, explore our comprehensive guides.
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Schedule a DemoIntegration Requirements
RealtyBackOffice Challenges
RealtyBackOffice focuses on back office operations only. Brokers typically need to integrate it with separate CRM systems, marketing platforms, and lead management tools.
- ⚠Requires managing multiple vendors
- ⚠Integration costs: $5,000-$20,000 per integration
- ⚠Ongoing maintenance and support complexity
- ⚠Data silos between systems
Brokurz Advantage
Brokurz includes all essential brokerage functions in one platform. No integration required between CRM, transactions, commissions, marketing, and agent management—everything works together seamlessly.
- Zero integration costs
- Unified data across all functions
- Single vendor relationship
- Seamless workflows across all modules
Use Cases
RealtyBackOffice is better for:
- •Brokerages that already have CRM and marketing systems
- •Teams needing back office operations only
- •Organizations comfortable managing multiple vendors
- •Brokerages with existing tech stacks needing back office tools
Brokurz is better for:
- Independent brokers building complete brokerage operations
- Brokerages wanting all-in-one functionality
- Organizations wanting to eliminate multiple vendors
- Brokers needing CRM, back office, commissions, and marketing
- Brokerages wanting white-label branding throughout
Total Cost of Ownership
RealtyBackOffice + Additional Tools Required
Monthly Costs:
- • RealtyBackOffice: Base subscription
- • CRM system: $200-$600/month
- • Marketing tools: $100-$300/month
- • Lead management: $100-$200/month
- • Analytics platform: $50-$150/month
One-Time Costs:
- • Integration costs: $5,000-$20,000
- • Setup and training: $1,000-$5,000
- • Data migration: $2,000-$10,000
Total: RealtyBackOffice + $450-$1,250/month additional tools + $8,000-$35,000 one-time integration costs
Brokurz All-in-One Platform
- All features included (back office, CRM, transactions, commissions, marketing, AI)
- No integration costs
- No per-agent fees
- Unified platform eliminates vendor management
One platform. All features. Predictable costs.
Real-World Scenarios: When Each Platform Makes Sense
Scenario 1: Established Brokerage with Existing CRM
RealtyBackOffice might be the right choice if: You're an established brokerage with 50+ agents already using Salesforce or HubSpot for CRM, have marketing automation in place, and only need to modernize your back office operations. You have the IT resources to manage integrations and the budget for multiple vendor relationships.
However, consider that maintaining multiple systems means ongoing integration costs, data synchronization challenges, and vendor management overhead. Learn more about all-in-one vs best-of-breed approaches.
Scenario 2: New or Growing Independent Brokerage
Brokurz is ideal if: You're starting a new brokerage or have fewer than 50 agents and want to build a complete, scalable operation. You need CRM, back office, commissions, marketing, and agent management—all with your brand, not vendor branding. You want predictable costs that don't scale with team size.
Brokers choosing Brokurz typically save $5,000-$15,000 annually compared to RealtyBackOffice plus additional tools, while gaining unified workflows and eliminating integration headaches. Read our guide on scaling your brokerage.
Scenario 3: Virtual or Hybrid Brokerage
Brokurz excels for virtual brokerages: If you're running a virtual brokerage or hybrid model, Brokurz provides everything your agents need in one branded platform. No need to coordinate between RealtyBackOffice, CRM, and marketing tools—everything works together seamlessly.
Virtual brokerages particularly benefit from Brokurz's white-label capabilities, allowing you to present a professional, unified brand experience to agents and clients. Explore best practices for virtual brokerages.
ROI Analysis: RealtyBackOffice vs Brokurz
Year 1 Total Cost Comparison (20-Agent Brokerage)
RealtyBackOffice Stack
- RealtyBackOffice:$X,XXX/month
- CRM System:$200-$600/month
- Marketing Tools:$100-$300/month
- Lead Management:$100-$200/month
- Monthly Subtotal:$X,XXX-$X,XXX/month
- Integration Costs (one-time):$5,000-$20,000
- Year 1 Total:$XX,XXX-$XX,XXX
Brokurz All-in-One
- Brokurz Platform:$500-$2,000/month
- CRM (included):$0
- Marketing (included):$0
- Lead Management (included):$0
- Monthly Total:$500-$2,000/month
- Integration Costs:$0
- Year 1 Total:$6,000-$24,000
Potential Annual Savings with Brokurz:
$XX,XXX - $XX,XXX per year
Plus reduced complexity, unified workflows, and better agent experience
Beyond cost savings, consider the value of unified data, reduced training time, and improved agent productivity. When agents don't have to switch between multiple systems, they can focus on what matters: serving clients and closing deals. Learn more about improving brokerage profit margins.
Migration Considerations
Migrating FROM RealtyBackOffice TO Brokurz
If you're currently using RealtyBackOffice and considering Brokurz, the migration process is straightforward:
- Data Migration: Brokurz provides data migration services to move your transaction history, agent records, and commission data seamlessly
- Training & Onboarding: Comprehensive training ensures your team is productive from day one
- Parallel Running: Run both systems simultaneously during transition to ensure zero downtime
- Dedicated Support: Migration specialists guide you through every step
Most brokerages complete migration within 2-4 weeks. For more on brokerage operations and best practices, explore our resources.
Which Platform Should You Choose?
Choose RealtyBackOffice if:
You already have CRM and marketing systems in place and only need back office, transaction, and commission management. RealtyBackOffice excels at cloud-based back office operations. However, be prepared for integration costs and managing multiple vendor relationships.
Choose Brokurz if:
You're building a complete brokerage operation and want all essential functions in one platform. Brokurz eliminates the need for multiple vendors, reduces total costs, and provides seamless workflows across CRM, transactions, commissions, marketing, and agent management. Perfect for white-label brokerages and brokers transitioning from team leader to owner.
Why Brokers Choose Brokurz Over RealtyBackOffice
- Complete platform: Get back office, CRM, transactions, commissions, and marketing in one system instead of managing RealtyBackOffice plus CRM and marketing tools
- Lower total cost: One platform pricing vs RealtyBackOffice plus $450-$1,250/month for additional tools, plus $8K-$35K integration costs
- No integration headaches: Everything works together seamlessly—no $5K-$20K integration costs or vendor management
- 100% white-label: Complete brand control with your logo, domain, and messaging throughout—not just in back office
- AI-powered automation: Intelligent workflows, lead scoring, and task automation that RealtyBackOffice doesn't offer
- Unified data: All your brokerage data in one place—no data silos or manual data entry between systems
Frequently Asked Questions
Can I migrate my data from RealtyBackOffice to Brokurz?
Yes! Brokurz provides comprehensive data migration services. We'll help you migrate transaction history, agent records, commission data, and all relevant information. Most migrations are completed within 2-4 weeks with zero downtime. Learn more about our brokerage tech stack approach.
Does Brokurz include all RealtyBackOffice features?
Yes, Brokurz includes all core RealtyBackOffice features (transaction management, commission processing, agent onboarding, back office operations) plus CRM, lead management, marketing tools, AI automation, and comprehensive analytics. Everything is integrated and works together seamlessly.
What about compliance and transaction management?
Brokurz includes robust compliance features and transaction management capabilities. While RealtyBackOffice is known for compliance, Brokurz provides comprehensive compliance tools plus the added benefit of integrated workflows. For detailed compliance guidance, see our compliance guide and compliance checklist.
How does pricing compare for a growing brokerage?
RealtyBackOffice plus additional tools typically costs $X,XXX-$X,XXX/month for a 20-agent brokerage, plus integration costs. Brokurz costs $500-$2,000/month regardless of team size. As you grow, Brokurz becomes significantly more cost-effective since there are no per-agent fees. Calculate your savings with our startup costs guide.
Can I see Brokurz before committing?
Absolutely! We provide personalized demos to show you exactly how Brokurz can work for your brokerage. Schedule a demo to see the platform in action and discuss your specific needs.
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Ready to Replace RealtyBackOffice + Multiple Tools?
Brokurz gives you RealtyBackOffice's back office features plus CRM, marketing, and AI automation—all in one platform with 100% white-label branding. Join hundreds of brokers who've simplified their tech stack and reduced costs.