Brokurz vs Traditional Real Estate Franchises

Overview

Traditional real estate franchises like Keller Williams, RE/MAX, Century 21, and Coldwell Banker have dominated the industry for decades. Brokurz offers a modern alternative that provides franchise-level technology with independent-level control.

Cost Comparison

Traditional Franchises:

• Franchise fee: $50,000-$200,000 (one-time)
• Office build-out: $100,000-$300,000
• Marketing and launch: $50,000-$150,000
• Ongoing royalties: 6-8% of gross commission income
• Marketing fund contributions: 1-2% of gross commission income
• Total first year: $200,000-$650,000+
• Ongoing costs: 7-10% of gross commission income

Brokurz White-Label Platform:

• Platform setup: $0-$5,000 (often included)
• Monthly platform fee: $500-$2,000
• No franchise fees or royalties
• No marketing fund contributions
• No per-agent fees
• Total first year: $6,000-$24,000
• Ongoing costs: Fixed monthly fee (no percentage)

Brokurz costs 90-95% less than traditional franchises in the first year, with no ongoing percentage fees eating into your revenue as you grow.

Control and Flexibility

Traditional Franchises:

• Must use franchise brand name and logo
• Restricted commission structures (must follow franchise guidelines)
• Limited ability to customize operations
• Must follow franchise policies and procedures
• Restrictions on marketing and advertising

Brokurz:

• Complete control over your brand, name, and logo
• Set your own commission structures
• Full customization of workflows and processes
• No restrictions on operations or policies
• Complete marketing freedom

Technology Comparison

Traditional Franchises:

• Franchise-provided technology platform
• Often includes CRM, transaction management, and training
• May require additional tools for full functionality
• Technology updates controlled by franchise
• Limited customization options

Brokurz:

• Complete all-in-one platform (CRM, transactions, commissions, agent management, marketing)
• AI-powered automation and analytics
• White-label branding throughout
• Regular feature updates and improvements
• Extensive customization options

Brand Recognition

Traditional Franchises:

Established franchises offer immediate brand recognition that can help attract agents and clients. However, you're building equity in someone else's brand, not your own.

Brokurz:

With Brokurz, you build equity in your own brand from day one. While you start without established recognition, you have complete control to build your brand over time without paying ongoing royalties.

Support and Training

Traditional Franchises:

• Franchise-provided training programs
• Access to franchise network and resources
• Marketing support and materials
• Regional and national conferences

Brokurz:

• Comprehensive onboarding and training
• 24/7 platform support
• Marketing tools and templates
• Regular webinars and training sessions
• Dedicated account management

Scalability

Traditional Franchises:

Franchise costs scale with revenue (percentage-based royalties). As you grow, franchise fees increase proportionally, reducing your profit margins.

Brokurz:

Brokurz uses fixed monthly pricing with no per-agent fees. As you scale from 10 to 100+ agents, your costs remain predictable, improving profit margins as you grow.

Which is Right for You?

Choose a traditional franchise if:

• Brand recognition is critical in your market
• You have $200K+ for upfront investment
• You're comfortable with ongoing royalties (7-10% of revenue)
• You want established systems and training
• You're okay with limited control and customization

Choose Brokurz if:

• You want to build your own brand equity
• You want to minimize upfront costs ($6K-$24K vs $200K+)
• You prefer fixed costs over percentage-based royalties
• You want complete control and flexibility
• You want modern, AI-powered technology