Property Management Software for Real Estate Brokers Who Manage Rentals 2026

The broker + property management model

Brokerages often add property management to diversify—when sales slow, rentals provide steady income. Agents may sell and manage; owners want one relationship. The challenge: sales software (CRM, transactions, MLS, commissions) and property management software (leases, rent, work orders, owner statements) are usually separate products. You end up with two logins, two data sets, and double the cost. A client who buys a home and later rents out an investment property exists in two systems—you miss the full picture.

Property management software built for brokerages solves this—one platform for sales and rentals, with a unified contact view and a single monthly bill.

One platform vs. two systems

Two systems: CRM + transaction tool for sales, plus Buildium/AppFolio/etc. for property management. Higher cost—often thousands per month combined—plus data silos and no unified view of clients who both buy and rent.

One platform: Brokurz and similar tools handle sales (CRM, transactions, commissions) and property management (properties, leases, rent, work orders) in one place. Lower cost, single login, unified contact history.

Features brokers who manage rentals need

• Sales: CRM, transactions, MLS, commission splits
• Property management: Properties, units, leases, rent tracking, late fees
• Work orders: Maintenance requests, vendor assignment, cost tracking
• Owner accounting: Statements, cash flow reports, expense tracking
• Unified contacts: Same person as buyer, seller, tenant, and owner—one record

Why a unified client view matters

When sales and property management run in separate systems, you miss cross-sell opportunities and relationship context. A client who bought a home through you three years ago and now wants to manage a rental portfolio should appear as one contact with both transaction history and rental history. Unified software gives you that—one record per person, with all activity (sales, leases, work orders) in one place.

Cost comparison: One platform vs. two

Separate sales CRM + property management tool can run into the thousands per month combined. An all-in-one platform typically costs less—often in the hundreds per month for both—so you save on subscriptions and avoid managing two systems. That savings can fund recruiting, marketing, or reserves.

Onboarding and migration

Moving from two systems to one requires migrating contacts, properties, leases, and transaction history. Choose a vendor that supports data import and offers migration assistance. Many brokerages phase the transition—start with new rentals in the unified platform while migrating existing data gradually.

Brokurz for brokers who manage rentals

Brokurz is built for brokerages that do sales and property management. You get CRM, transactions, commissions, compliance—plus properties, leases, rent, work orders, owner statements. One platform, one login. Explore Brokurz for property management or contact us to see it in action.

FAQ: Property Management for Brokers

What software do brokerages use for property management?

Brokerages that manage rentals need platforms that handle both sales and PM. All-in-one tools like Brokurz replace separate CRM + PM systems.

Can Brokurz do both brokerage and property management?

Yes. Brokurz supports residential/commercial brokerage and property management—CRM, transactions, leases, rent, work orders—in one platform.

How much does combined brokerage + PM software cost?

All-in-one platforms often cost less than running two separate systems—typically in the hundreds per month for both sales and property management. Contact vendors for pricing that fits your size.