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Case Study
Investler Realty
From Launch to Nationwide
How a forward-thinking broker launched a virtual brokerage, scaled to 100 agents, and expanded nationwide—all without the $400K brick-and-mortar investment or $10K/month in fragmented tools.
100+
Agents
$0
Upfront Cost
Nationwide
Expansion
The Beginning: Building a Modern Real Estate Brokerage
A forward-thinking broker ready to build something different with white label brokerage technology
When the founder of Investler Realty received their real estate license, they were ready to start their brokerage. Like most new brokers, they researched their options for real estate brokerage software and brokerage management systems. What they found was sobering.
The traditional path meant choosing between fragmented, outdated real estate technology tools that would cost upwards of $10,000 per month just to connect everything together—or committing to a brick-and-mortar office that required an upfront investment of $190,000 to $400,000, not including all the additional costs for furniture, technology, and operations. Neither option made sense for building a modern, scalable virtual real estate brokerage.
The Impossible Choice
Three paths, all with massive barriers to entry
🔧
Fragmented Tools
Multiple vendors for CRM, transactions, commissions, training, and more
$10,000+
Per Month
🏢
Brick-and-Mortar
Physical office space, furniture, technology infrastructure, and operations
$190K-$400K
Upfront Investment
🏪
Franchise
High monthly fees, limited brand control, and ongoing percentage cuts
$12K+
Per Month + Cuts
None of these options made sense for a new broker who wanted to build something scalable and modern.
The Solution: Brokurz White Label Brokerage Platform
A virtual brokerage platform that didn't exist—until Brokurz was built. Explore our white label solutions.
The problem was clear: there was no virtual brokerage platform that could handle everything a real estate brokerage needs. So Brokurz was built to solve exactly this challenge as the first comprehensive white label real estate brokerage platform.
With Brokurz, Investler Realty was able to launch as a fully virtual real estate brokeragewith zero upfront investment. No brick-and-mortar costs. No fragmented real estate CRM software stack. Just one brokerage management platform that handles everything—CRM, transactions, commissions, training, marketing, and more—all for a fraction of the cost of traditional real estate technology options.
$0
Upfront Cost
No brick-and-mortar investment required
All-in-One
Platform
Everything you need, no fragmented tools
100%
Virtual
Operate from anywhere, scale nationwide
What's Included
- Complete CRM and lead management
- Transaction processing & documents
- Automated commission calculations
- Agent onboarding & training
- Marketing tools & landing pages
- Analytics & reporting
- Team communication
- Compliance management
The Launch
1
Sign Up
Created account and chose plan
2
Brand Setup
Uploaded logo, set colors, configured domain
3
Go Live
Platform launched in minutes, not months
4
Start Recruiting
Began onboarding agents immediately
The Results: Virtual Brokerage Success Metrics
From launch to nationwide real estate brokerage—real results from using brokerage management software
0+
AGENTS
Scaled from 0
$0K
ANNUAL SAVINGS
vs Fragmented Tools
$0K
AVOIDED
Brick-and-Mortar Cost
Traditional Path
- •$190K-$400K upfront for brick-and-mortar
- •$10,000+ per month for fragmented tools
- •Limited scalability
- •Geographic restrictions
- •High operational overhead
- •Months to launch
With Brokurz
- •$0 upfront investment
- •Affordable monthly platform fee
- •Unlimited scalability to 100+ agents
- •Nationwide expansion capability
- •Low operational overhead
- •Launch in minutes
Cost Comparison
Brick-and-Mortar Investment$190K - $400K
Fragmented Tools (Annual)$120,000
Brokurz Platform (Annual)A few hundred dollars
Total First-Year Savings$160K - $370K+
The Journey
From launch to nationwide brokerage
1
Phase 1
The Decision
After researching traditional options, Investler Realty's founder realized none made sense. The fragmented tools would cost $10K/month, and brick-and-mortar required $190K-$400K upfront. There had to be a better way.
No viable traditional option2
Phase 2
Brokurz Launch
Brokurz was built to solve exactly this problem. Investler Realty launched as a fully virtual brokerage with zero upfront investment. The platform went live in minutes, not months.
Zero upfront cost3
Phase 3
Rapid Scaling
With a modern platform and no geographic restrictions, Investler Realty began recruiting agents immediately. The virtual model allowed them to scale quickly without the overhead of physical offices.
Scaled to 100+ agents4
Phase 4
Nationwide Expansion
The virtual platform enabled nationwide expansion without additional infrastructure costs. Agents could join from anywhere, and the platform scaled seamlessly.
Expanded nationwideIn Their Words
Founder
Investler Realty
"When I got my real estate license, I knew I wanted to build something different. The traditional options—fragmented tools at $10K/month or brick-and-mortar at $400K—didn't make sense for a new broker. Brokurz changed everything. We launched Investler Realty with zero upfront investment, scaled to 100 agents, and expanded nationwide. This platform didn't exist before, and now it's enabling brokers like us to build modern, scalable brokerages without the massive barriers to entry."
100+
Agents
$0
Upfront Cost
Nationwide
Expansion
Ready to Launch Your Brokerage?
Join Investler Realty and launch your virtual brokerage without the $400K investment or $10K/month in fragmented tools. Learn more about our white label brokerage platform or explore our real estate API solutions.
$0
Upfront Cost
Minutes
To Launch
100+
Agent Capacity
Key Takeaways: Virtual Real Estate Brokerage Success
Cost Savings
Launch a virtual brokerage with $0 upfront vs $190K-$400K for brick-and-mortar. Save $120K+ annually vs fragmented real estate software tools.
Rapid Scaling
Scale to 100+ agents without geographic restrictions. The brokerage platformenables nationwide expansion from day one.
All-in-One Platform
Complete brokerage management system with CRM, transactions, commissions, training, and marketing—no fragmented tools needed.
Fast Launch
Launch your white label brokerage in minutes, not months. No lengthy setup or infrastructure requirements.